The pharma companies actually contribute to the rise of corporate philanthropy. The Committee Encouraging Corporate Philanthropy poll involving 110 companies found they gave $13 billion in cash and products in 2010. There was an 18% increase in the corporate philanthropy with pharma companies leading the initiative and distributing medicines to poor people.
According to Alison Rose-manager, standards and measurement of the committee- whereas in the 2008-2009 period there was a 60 percent decrease in giving, the 2009-2010 period there has been a 65 percent increase in giving by pharma companies. But all pharma companies are not so generously parting with their money, some are still recuperating. While there has been an increase in philanthropy by some pharma companies, there has also been a decrease in giving. The statistics speak for themselves; one can see that there has been a 25 percent of pharma companies increased their donations by a quarter more while around 21 percent of the companies decreased them.

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